Given the fact that social media sites are the favorite dwelling of netizens, it cannot be denied that conversion in social media sites is not that effective when compared to search. For many veteran marketers, organic search, no matter how slow it is could give business owners a sure conversion. And to know more why you should focus more on search rather than social media, here are some reasons to ponder based on the marketing practices done by web developers Miami is proud of.
- It helps small and medium businesses be in the front of the potential customers who are not familiar with the brand. Since most SMB has no huge resources to fund their brand awareness campaign, new customer acquisition can be possible in search even if they are not familiar with the brand. This is because what will push them to know your brand is their need for it. Paid search could be very helpful to SMBs as long as the content is relevant to their search. So even if the customer is not familiar with the brand, as long as it gives the needed solution of the customer, the conversion is made possible.
- When people want to find something, they browse the internet, if they want to mingle with people; they log into their social media accounts. People tend to look for an immediate answer so they Google it. So if you want to the immediate answer to the problems of customers, you can reach them out and offer the best products and services through organic searches.
- Through search, it allows customers to see your business office pronto. They can even call your phone to make some inquiry or visit your store to see your products personally or get to know more of the services you are rendering.
- When you market your brand in the social media, you are not sure if the person following your page resides on the state where your business is situated. Most of Facebook accounts that can be found are dummy accounts so you will not know if you effectively reach the organic market.
- The search has been proven effective to small and medium businesses with few budgets for marketing campaigns. It is the fastest way in offering services to the customers because they appear in search query once the customers browse the internet.
With all these facts laid, will you still consider social media over search in the acquisition of customers?
